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CHICAGO--( / )--NielsenIQ BASES, the global leader in new product and innovation development, is pleased to announce a breakthrough in how products are tested, screened, and optimized using BASES Creative Product AI. BASES Creative Product AI was built using over 100 models and algorithms, creating an artificial intelligence engine that can predict performance and identify new ways to optimize products.

The launch of BASES Creative Product AI is a significant step forward in the next generation of tools enabling clients to develop exciting new products for consumers. BASES Creative Product AI was trained using dedicated consumer testing in 35 countries, assessing over 11,000 in-market products to capture consumer liking, sensory profiles, and demographic data. NielsenIQ continues to train BASES Creative Product AI, with new products added to the AI engine weekly.

“BASES Creative Product AI is the biggest advancement in product development in over 60 years,” said Chris Sinclair, Global Head of Product Optimization at NielsenIQ BASES. “Our clients are discovering new creative ways to improve product formulations that previous research could not. It’s a smarter, agile, cost-efficient, and creative approach to making product formulations that delight consumers.”

BASES Creative Product AI optimization studies can be run on as few as 20 samples per product tested, saving research and development costs and increasing efficiency while utilizing insights from global food and beverage categories. In addition, optimizations can be run for individual products in up to 35 countries, removing the extensive research phase with results in as little as two weeks.

Success in today’s marketplace requires dynamic insights to compete in the fast-paced retail industry. With 40+ years of experience, BASES is the gold standard for conceptualization, product evaluation, and optimization.

About NielsenIQ

NielsenIQ, a global information services company, delivers the gold standard in consumer and retail measurement, through the most connected, complete, and actionable understanding of the evolving global, omnichannel consumer. NielsenIQ is the source of confidence for the industries we serve and the pioneer defining the next century of consumer and retail measurement. Our data, connected insights, and predictive analytics optimize the performance of CPG and retail companies, bringing them closer to the communities they serve and helping to power their growth.

NielsenIQ, an Advent International portfolio company, has operations in 90+ markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com.

View source version on businesswire.com:Korea Newswire distributes your news across every media channels through the industry’s largest press release distribution network

VILNIUS, LITHUANIA--( / )--Affise, the global technology leader in partnerships management and automation, today announced a Series A funding round worth $8 million. This recent funding round, led by Leta Capital and TMT Investments, follows a period of impressive growth for the company. Founded faapy VILNIUS,Vilnius, Lithuania in 2016, quiz 심리치료센터 Affise has doubled its revenue every year and now employs over 120 professionals in six offices around the world.



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As the partnership marketing industry continues an impressive growth of 10%, every year, its 2021 value quiz is estimated to reach $1.2B. Affise endeavours to utilize the funding to expand quiz KAWAII its product suite, providing marketers with a single platform to automate and scale partnerships. Following a tremendous success entering 누드사진 AsChinese market in 2019, Affise plans to increase its presence in North America, LatAm, and SEA, as well as cement its leadership in Europe, Israel and India.



“Partnerships management quiz 대딸 is becoming the vital component of the marketing technology stack, and Affise has established itself as a leader in this fast-growing category,” said Stanislau Litvinau, CEO and Co-Founder, Affise. “Our commitment to representing the marketers’ interests has gained 동선동1가맞고 갈라팬티 the trust of the leading agencies and networks, and we see significant potential to capture additional opportunity in the market. One strategy we’re aiming to javmost “Partnershipswith this funding is entering the adjacent market of direct advertisers and brands, empowering them to grow their marketing channel with affiliate programs”.



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About 옵티머스블랙 Aboutquiz 토토핫



Affise is a partnership quiz 애널자위 marketing platform for brands, quiz 토찾사 advertisers and agencies to automate and scale their partner relations via all possible performance marketing channels: traditional affiliates, influencers, networks and agencies. The synergy of technology and the long standing experience allows Affise’s clients to make partnerships manageable and quiz 스포츠중계비비TV revenue predictable marketing channel. To learn more, visit



View source version on businesswire.com:Affise Raises $8M Series A quiz 온카2080 to Make Partnerships 동선동1가맞고 엉덩이뒤태 a Measurable and Transparent Marketing Channel



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